Founder and CEO

Bill Lam, founder and CEO of Longines Realty, transformed his early experience in New York's garment industry into a remarkable 36-year career in commercial real estate. After graduating from the Fashion Institute of Technology, Bill made a pivotal transition into real estate in 1988, just as the market faced the challenges of the S&L crisis. Where others saw devastation in the depressed commercial property market of the early 1990s, Bill recognized opportunity, earning the nickname "Real Estate Doctor" for his ability to revitalize struggling properties.

Over nearly four decades, Bill has cultivated one of the industry's most comprehensive professional networks, spanning the tri-state area and reaching internationally. His extensive relationships encompass the entire real estate ecosystem – from brokers, attorneys, and architects to engineers, contractors, and interior designers. This deep network, combined with his vast rolodex of landlords and business owners ranging from innovative startups to national retailers and global conglomerates, enables him to create unique opportunities and solutions for his clients.

His signature achievements include the transformation of the seven-story National Machinery warehouse at 128-138 Mott Street into a thriving retail and commercial space, and the successful conversion of 195-201 Grand Street in Little Italy. A notable milestone in his career was securing and managing the 75 East Broadway project through NYC EDC's request for proposal process, showcasing his expertise in complex public-private partnerships.

Beyond his business success, Bill has been a transformative force in the community. As founder and president of the Council for Cleaner Chinatown, he spearheaded initiatives that evolved into the Chinatown Local Development Corporation and Business Improvement District. His leadership extended to co-founding the Chinese American Real Estate Association, where he served as president for six years, and later collaborating to establish the New York Chapter of the Asian Real Estate Association of America.

Bill's business philosophy centers on integrity, establishing win-win partnerships, and building sustained relationships. He approaches each project with customer focus and future-oriented thinking, adapting successfully to the industry's transformation through technological advances and generational shifts. At Longines Realty, he emphasizes old-fashioned values of honesty and hard work while embracing innovation and continuous education.

Today, Bill takes pride in mentoring the next generation of leadership, working alongside his sons to create new opportunities and maintain the company's reputation for excellence in commercial property management, sales, and leasing. His vision continues to shape both Longines Realty and the broader New York real estate community.

CFO- Property Management Director

Brian Lam's passion for commercial real estate was sparked during a pivotal childhood tour of the Empire State Building. What began as wide-eyed fascination with New York's iconic architecture evolved into a deep understanding of building operations, leading him to pursue his finance degree with a real estate concentration at NYU's Stern School of Business.

With 19 years of hands-on experience, Brian has developed a reputation for transforming underperforming properties into thriving assets. A notable achievement includes reimagining a struggling downtown Manhattan shopping mall by identifying untapped market opportunities, successfully attracting high-end galleries, fashion boutiques, and furniture retailers. This innovative approach resulted in a remarkable 40% increase in net operating income over two years.

Specializing in high-traffic office and retail properties, Brian combines conventional wisdom with creative strategies to maximize property value. His extensive experience working with government agencies, including the Department of Buildings, NYC Economic Development Corporation, and Department of Transportation, enables him to navigate complex regulatory environments efficiently.

Brian's management philosophy centers on maximizing bottom-line performance through transparent communication with owners, tenants, and staff. His analytical approach to property management, coupled with his ability to identify unique revenue opportunities, has made him a trusted advisor to property owners seeking to optimize their assets' performance.

COO- Sales & Leasing Director

Christopher Lam combines deep-rooted real estate knowledge with cutting-edge technological expertise to drive property performance at Longines Realty. Growing up immersed in real estate discussions, Chris developed an early understanding of building profitability that he now enhances through innovative technology solutions.

With 13 years of commercial real estate experience and a marketing degree from Binghamton University's School of Management, Chris has established himself as a forward-thinking leader in the industry. As a licensed Real Estate Broker specializing in Commercial properties, he has built an extensive network across the tri-state area, particularly in the retail, e-commerce, and technology sectors.

Chris's passion for technology has transformed Longines Realty's approach to property management and leasing. He spearheads the implementation of IoT-based solutions that automate building systems, resulting in significant operational efficiencies and cost savings. His innovative marketing initiatives, including 3D virtual tours and interactive floor plans, have transformed how potential tenants experience properties before in-person viewings.

At Longines Realty, Chris focuses on discovering innovative ways to increase profitability while maintaining strong personal relationships with clients. His philosophy centers on using technology to enhance, rather than replace, the human element of real estate. He actively stays ahead of industry trends through regular participation in technology conferences and seminars, while dedicating time daily to mentoring new team members.